Kia Soul Red Rock Special Edition

Kia has announced that a new special-edition of the Soul, the Red Rock, is now available for purchase. It’s based on a “concept” that was first shown at last April’s 2011 New York auto show to debut the 2012 Soul’s refreshed interior, exterior, and powertrain lineup. After spending nearly a year deliberating with customers on the Red Rock’s finer points, the company decided to go ahead and sell the thing. The details:

• Special “Canyon” paint, inspired by the Red Rocks region of the Southwest. It looks brown.
• Glossy black front-fascia and side-mirror treatments
• Brown cloth upholstery with black leather trim
• Standard automatic climate control and heated front seats
• MSRP: $21,350

The car also includes a lifetime pass to the Red Rocks Amphitheatre. OK, that last thing isn’t even close to true, but wouldn’t that instantly make the Red Rock more special? For more on the 2012 Soul, check out our debut story as well as our instrumented test.

By Erik Johnson