Hyundai Releases Full Pricing for the 2012 Veloster
Yesterday, Hyundai Motor America CEO John Krafcik took to Twitter to spill the beans on the 2012 Veloster’s $18,060 base price. Today comes the full rundown on the upcoming four-door coupe’s—it has three passenger doors plus a hatch—pricing and equipment.
The Veloster will come powered by a 138-hp, 1.6-liter four-cylinder bolted to a six-speed manual transmission. Those who want a little less involvement can opt for the six-speed EcoShift dual-clutch automatic for an additional $1250. Standard equipment includes 17-inch wheels, a seven-inch touch-screen entertainment system, Pandora internet radio and voice recognition, Bluetooth and iPod connectivity, and Hyundai’s OnStar-like Blue Link telematics service.
The $2000 Style package upgrades to 18-inch rims while also adding fog lights, a panoramic sunroof, piano-black interior trimmings, a leather-wrapped steering wheel and shift knob, and aluminum pedals. After the Style pack has been spec’d, you can then add the $2000 Tech bundle to get different wheels with black-painted inserts, a navigation system and back-up camera to make better use of that seven-inch display, and keyless entry with push-button start. Also included with the Tech stuff is a 115-volt outlet and “video-game-console connectivity,” for those who can’t go without their PS3 for even five minutes.
Hyundai says to expect 28 mpg city/40 mpg highway from manual-equipped Velosters and 29/38 from EcoShifted models. Competition-wise, Hyundai calls out the likes of Mini Cooper, Volkswagen Beetle, and Scion tC in its press release, but the company would also happily ruffle the feathers of the Ford Focus, Mazda 3, and Honda CR-Z.
Having kicked things off with its aggressive base price and compelling list of standard and optional equipment, the Veloster rolls into showrooms sometime next month. We’re looking forward to driving the base Veloster as soon as possible, but we have to admit we’re more excited about the eventual arrival of the boosted 210-hp version.