MyFord Touch getting buttons and knobs back to counter criticisms
Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
The 2013 F-150 with MyFord Touch gives us a glimpse of what the new layout with buttons and knobs might look like, as Ford says a similar balance of touch screen capability and buttons/knobs are what’s being planned for future models. And, while capacitive controls have no fans in the halls of Autoblog, many of Ford’s models with MyFord Touch do have a large physical knob for adjusting volume with integrated buttons for tuning and advancing tracks, though most of those are models with the optional upgraded Sony Audio system. Lincoln models with MyLincoln Touch, however, feature only capacitive controls for all stereo and climate functions.
Despite receiving enough complaints to throw buttons and knobs back into the mix (a move that reminds us of BMW’s iDrive trajectory, among others), Ford reports that Sync and MyFord Touch have still been sold on 79 percent of its 2013 model year vehicles, a number it claims is double the rate that Honda and Toyota are getting for their infotainment systems. Ford also states that owners who do opt for the duo of technologies are more satisfied with overall vehicle quality than those who don’t have it.
While Ford’s own numbers may show high rates of satisfaction, other surveys, specifically the J.D. Power & Associates Initial Quality Study, have taken a hit in recent years on account of new owners reacting to MyFord Touch and its buttonless capacitive controls. Ford’s ranking in the IQS plummeted to below average in 2011 after the system’s debut, which prompted a significant update for MyFord Touch the following year that fixed bugs, improved the user interface and improved the voice recognition. Nevertheless, Ford still ranked below average in the 2012 IQS survey, and today’s news of physical buttons and knobs returning to the center stack comes just two days before the release of results for J.D. Power’s 2013 IQS. Another system update will be released the summer, and Ford has increased warranties for all models equipped with the system.
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By John Neff